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September 30, 2009

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RSS Feeds: Why you should follow along?

In this world of informational overload, how can you possibly keep up? Especially in the field of SEO, following along with industry changes is critical. I am a big nerd when it comes to RSS feeds. Not only do I subscribe to them on my PC but on my Blackberry as well. Although I know [...]

July 2, 2009

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Browser Compatibility, what you need to know

I’ve talked a lot about ways to assess if your current site is really optimized for the visitor. Of course you consider navigation, content, linking and programming working correctly. Add to the list the giant spectrum of which browsers your potential audience might be using. I recently started a new blog and after just a week [...]

June 30, 2009

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Test Your Website Usability and Functionality

Your existing site gets traffic but no conversions, people never leave the home page, you have dead links, your site just screams 2001…..it’s an ongoing issue with websites. Where do you start? Can you find a solution? This is the first suggestion in a series of ideas to improve your current web design. If your site [...]

June 27, 2009

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Blog Me, Blog Me Not

I’ve spent a lot of this week starting a new blog and I am thrilled with the look and feel of the site and the traffic so far.  (Blog developed by Green Seed) I never knew blogging could be such fun, so creative but also demanding. I feel this would be a great time to ask [...]

June 25, 2009

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Colors (Colours) are key

When thinking about your web design I believe just as critical as the style, layout and navigation is to choose the right color combination. There are many great sites that would be even more appealing if the color palette had been given more thought. Conversely some very simple designs are brought to a new level [...]

June 24, 2009

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Logo Design, why it pays to have it done right

There’s a lot of aspects that I love about my job at the moment, but the number one thing is learning more new things every day. Yesterday was my first chance to see first hand the entire process of creating a logo. It’s an ability I’d like to learn as I think I’ve an eye [...]

June 22, 2009

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Twitter as a marketing tool

The rush to jump aboard the Twitter express is well and truly on and many businesses have heard, or read or simply inferred that launching a social media campaign is critical.  It is, but all too often armed without a marketing strategy and little planning companies both large and small are opening a twitter account [...]

June 20, 2009

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Keyword Ranking – Quick Online Tool

There are a number of programs you can download to assess your ranking based on keywords. This online tool lets you check a few major search engines directly online. Thisrank.com is a very easy to use and fast site that lets you at least have a feel for the strength of your site based on keywords. [...]

June 17, 2009

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Advanced analytics – new tool allows you to view every move of the mouse

This is something very novel, a new tool that in addition to analytics it actually captures every movement and click of the mouse – and you can watch it! It’s called Clixpy.com and the demo has to be seen to get a better understanding, but the applications for this product run deep. Clixpy’s catchline is welcome [...]

June 15, 2009

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Social Media Icons (buttons) for your site

Classy icons are an important touch to a site with a contemporary feel. Many developers are designing entire batches of icons to match for a complete social media linking. Stock and generic images are readily available but hunting down more interesting and bold designs is a small (and easy) touch that truly adds a little more [...]