The rush to jump aboard the Twitter express is well and truly on and many businesses have heard, or read or simply inferred that launching a social media campaign is critical.  It is, but all too often armed without a marketing strategy and little planning companies both large and small are opening a twitter account and posting real time information.

This is where it gets messy. I’ve followed a few business twitters recently and am finding posts that might be interesting to a friend but a complete turn off to a prospective client.  For example, you are an experienced landscaper, and yet your tweets are as such:

• I cannot believe how nice the weather is again
• Had to skip Target the lines were too long
• Soccer practice at 8am for the kids…aaarrggghhh
• Stuck waiting for my new tires 45 mins now
• Such a hangover again today…
• Gas is $2.82 today…$2.60 a week ago I’m sure

All of these are true I’m sure, but where oh where does that help me (a client) decide that you (the landscaper) are marketing what you do (landscaping) to me? In a business sense Twitter needs to be your real time banner advertisement. Explain what you are working on, ideas you are having, reasons to follow your business, pricing specials, website updates etc.

Simply put – create a personal Twitter account for the ‘fun’ stuff and use your business one to best effect and market what you do. Add a feed to your website or facebook page and draw all these elements together.

We’re always glad to help you devise a social media campaign, don’t spin your wheels and jump in the deep end without determining a strategy.

Tim at greenseedwebdesign.com